“Our values of excellence, outcome focus, innovation, entrepreneurialism and enjoyment are not bumper stickers – they guide our behaviour and underpin our approach to business development.” – Andrew Balmaks, Principal.
Noetic Group was established in 2001 by two former Army officers in a spare bedroom with one good idea and no revenue. Principal Andrew Balmaks said the one good idea was to write military doctrine – approved principles and methods that are the basis of training – for the Australian Army. He said Noetic became the world’s largest producer of outsourced doctrine, writing more than 120 publications for the Australian Defence Force, the United Nations, Australia’s Emergency Services, Federal Police and Customs services. Andrew and co-founder Peter Murphy expanded Noetic providing tailored professional services for governments and the infrastructure and resources sectors. Noetic’s strategic review into juvenile justice in NSW in 2009 was a milestone in delivering nationally-recognised work on human services issues – and becoming known for more than national security, defence and emergency management expertise. The professional services group now employs more than 40 people in Canberra, Washington DC, Port Moresby, Brisbane, Darwin and Sydney.