2009 National Winner of the MYOB Small Business Award
Edible Blooms
Edible Blooms offers a unique twist on traditional flower and gift
delivery, offering ‘bouquets’ of gourmet chocolates, home-baked
cookies, fresh fruit and even ‘beer cakes’. From its beginnings as a sole
owner-operator business in 2005, Edible Blooms is one of the most
popular and fastest-growing gifting websites in Australia and has
developed a cult-like following by offering a unique range, easy online
access, speedy delivery across Australia and the ‘wow’ factor the
blooms provide upon arrival. From humble beginnings, Edible Blooms
has grown exponentially with current growth at 30 percent, a database
of 50,000 clients, stores in four states and 15 employees providing a
national delivery service. A combination of technology in packaging and
sophisticated courier networks has enabled delivery to include regional
Australia, greatly increasing the market potential for the company to
continue expansion into regional areas.