2009 Tasmanian Winner of the Sensis Social Responsibility Award
braaap Pty ltd
Young entrepreneur Brad Smith is using the success of his mini motocross
bike company braaap to provide fun and safe motorbike riding
environments for his peers. While designing, testing, manufacturing and
distributing its own brand of mini motocross bikes through its braaap
megastores, braaap also has many joint ventures in place with local
police, councils, schools and community and youth groups. Through
the braaap not-for-profit club established by the company, braaap has
built four tracks to provide a safe, fun and controlled motorcycle riding
environment. braaap also uses the time they have with young people in
store and at events to further engage and educate them. For 21-year-old
Brad, the braaap community is equally as important as the financial
success of his business.