The consumer’s appetite for higher level results from beauty salons is stimulated by magazines and the internet, according to Kim Digby, owner of the InSPArations Day Spa in Spreyton near Devonport.
She says clients expect experience, knowledge and the latest treatments. In 2003, with those factors in mind, Kim bought an older hair salon with a plan to transform and expand it into a modern salon incorporating all services.
In 2006, she opened her shiny new premises and in 2008 extended to a complete day spa with new equipment and rooms for hydro fusion body treatment, facials, pedi spa, colour therapy, skin rejuvenation and other services. Kim calls her day spa the most relaxing place on Tasmania’s north-west coast, promising to exceed client expectations and stay ahead of her competitors by offering new procedures, the latest equipment and advancing the skills of her nine staff.
“I had a dream and I have made that dream become reality with hard work and a passion for my industry” – Kim Digby, Owner