In 2005, four young men in their 20s with no capital started KAPP Engineering from a suburban bedroom. While competitors had their eyes on big resources projects, KAPP’s aim was to find and fill gaps for industrial automation and process control service in Perth’s metropolitan market. Five years later, this boutique Balcatta firm is managing a client base of 200 companies from its own premises, with 75 percent of its business coming from repeat customers. KAPP Engineering’s research found most of its potential clients often relied on the Internet to find expertise to solve process engineering problems. KAPP invested in its website and search engine optimisation to raise its marketplace profile. Reaping the referrals that a quality reputation brings, KAPP also partners with select alliance companies that share its focus on value to win new work.
“While most of our competitors were off working on remote mine sites chasing the ‘big bucks’, our emphasis was on servicing the neglected metropolitan market. It kept our team together and enabled them to go home to their families at the end of most working days.” – Peter Parlongo, Managing Director.