“We believe customers like to buy from real people, which is why we take the personal approach and have a photo of our family on each jar of Beerenberg produce.” – Anthony Paech, Managing Director.
Starting with a batch of strawberry jam in the 1970s, family-owned Beerenberg Farm has diversified and grown into an international brand with 54 employees, and products in supermarkets, aircraft and five-star hotels. The Hahndorf business still grows strawberries and sells from the farm, but has spent the past 25 years building a gourmet range of retail and hospitality sector-sized jams and condiments, including chutneys, sauces and dressings, which are exported to 25 countries. Managing Director Anthony Paech says Beerenberg Farm pioneered portion serves for its products in the mid 1980s, enabling it to secure its first hotel contract. Since then, the company has been tailoring products to customer requirements and market trends, introducing state-of-the-art manufacturing equipment to meet increased demand. Over the last five years, Beerenberg has increased turnover by one third and expanded the range from 42 to 60 products through regular and personal conversations with distributors and end-consumers.