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Best Queensland businesses put customers first
15 Jun 2011
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Telstra today named the finalists in the 2011 Telstra Queensland Business Awards with analysis of the finalists showing top customer service is one of the biggest indicators of business success.
Eighteen of Queensland leading businesses are finalists for this year’s Awards, which will introduce a state Telstra Regional Award and a People’s Choice Award for the first time in the program’s 19-year history.
Telstra Business Group Managing Director and Telstra Business Awards Ambassador, Deena Shiff, said analysis of the finalists’ business performance highlighted understanding customer needs and high customer service levels were at the core of their business success.
The analysis showed:
- More than 50 per cent of the finalists’ new business in the past year came from either existing customers or referrals from those customers;
- More than three quarters of the finalists specifically trained staff in the past year to improve customer service skills;
- All but one of the finalists say about 90 per cent of customers are satisfied with their services;
- Seventeen finalists say the majority of their staff are aware of who the company’s best customers are.
Ms Shiff said: “The best Queensland finalists clearly have a commitment to providing top customer service that underpins their business growth.
“Improving customer service is paramount, no matter the size of a company. Training staff will encourage customer loyalty and help attract winbacks and new customers. If employees are a company’s best asset, then customers can be its ambassadors,” she said.
Face-to-face feedback, surveys, newsletters, packages for new customers and rewards were among the most common methods Queensland finalists used to develop and nurture customer relationships.
2011 finalists include a West End company whose workforce management software is used by 54 casinos around the world, a Gold Coast men’s underwear designer and a Brisbane sports psychology business whose clients range from professional athletes to local sporting clubs.
The finalists for the 2011 Telstra Queensland Business Awards are:
Business Owner Micro-Business Award
| Basket Basket Pty Ltd |
|
Southport |
| JADE Corporate & Community Development |
|
Mackay |
| James W Decorating |
|
Algester |
| Mental Notes Consulting |
|
Woolloongabba |
| My Learning Space |
|
Hope Island |
MYOB Small Business Award
| Flash Fotos |
|
Maroochydore |
| Sly Group Pty Ltd |
|
Ashmore |
| Sustainable Man Pty Ltd |
|
Morningside |
| VetShopAustralia.com.au |
|
Forest Glen |
| Zehnder Gluten Free |
|
Maleny |
Panasonic Medium Business Award
| Blue Sky Funds Management |
|
Brisbane |
| Digital Instinct Pty Ltd |
|
West End |
| Hiflow Industries Pty Ltd |
|
Geebung |
| Signmanager Pty Ltd |
|
Petrie Terrace |
| Stream Group Aust Pty Ltd |
|
Strathpine |
| Technigro |
|
Burleigh Heads |
AMP Innovation Award
| Digital Instinct Pty Ltd |
|
West End |
| E3 Style Pty Ltd |
|
Chermside |
| Zehnder Gluten Free |
|
Maleny |
Yellow Pages Social Responsibility Award
| Samies Girl Seafoods |
|
Hamilton |
| Sustainable Man Pty Ltd |
|
Morningside |
| Technigro |
|
Burleigh Heads |
| Zehnder Gluten Free |
|
Maleny |
The
Telstra Regional Business Award will recognise the best business located outside the metropolitan area of Brisbane.
The
Blackberry® People’s Choice Award is open to all entrants in the Telstra Business Awards. The Award is decided by a public vote. Queenslanders can vote for their favourite businesses via the TBA website. Voting closes on 17 June 2011.
Winners of the Telstra Queensland Business Awards will be announced at the Sofitel Brisbane on 12 July. They will receive a share of the $500,000 in cash and prizes, become part of an exclusive national business alumni, and proceed to the national Awards in Melbourne on 26 August 2011.
For event or ticketing information visit
telstrabusinessawards.com or call the Telstra Business Awards Team on 1800 262 323 between 9am and 7pm AEST Monday to Friday.
Media contacts: Karina Keisler 0419 523 776 Telstra
Marcela Balart 0422 483 371 Lighthouse Communications Group
www.telstra.com.au/abouttelstra/media-centre/ Reference: 146/2011
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